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Giving a voice to people and organisations that make the world a better place.


Future Lane Communications was established by Jaki Rowbottom to provide a voice to organisations aiming to create a more sustainable future.

With over 20 years of experience in the solar, water, government, and non-profit sectors in Australia and the USA, Jaki has developed strong relationships with clients, media, and industries. She provides strategic communications and corporate affairs advice to executives and leaders committed to making a meaningful social impact.

Jaki Rowbottom Pr and Communications Brisbane


sustainability focused pr firm, image of a building with leaves


Create communications that tell compelling sustainability stories and show real impact. Deliver strategies that engage, influence change and take stakeholders on a compelling journey.

water sustainability focused pr firm, image of waste water field


Build relationships across state sectors to influence policy, community outcomes and sustainable practices. Create community messaging and strategies for new water options, infrastructure and resource recovery opportunities. Vast experience and knowledge of Victorian water policy.

renewable energy focused pr firm, image of solar panels in a field

Renewable energy

Educate communities and stakeholders on the benefits, innovative technology and need for new resources. Deliver stories and communications that enable change and build community dialogue.


Corporate Affairs

Connecting stakeholders, government and businesses to create meaningful and impactful outcomes.

  • Stakeholder and government relationship management
  • Reputation and brand management
  • Elevate strategic relationships and influencing opportunities

Strategic communications

Providing corporate and external communication strategies that deliver the right message, at the right time, to the right people. Advise on and identify opportunities for leaders and SMEs to elevate strategic messages, relationships and influencing. 

  • Communications planning and execution 
  • Public and private sectors
  • Strategic advice and briefings

Media and public relations

Creating strategic media strategies and proactive opportunities. Executing alongside clients to meet expectations and provide strategic advice.

  • Coordinate media launches and outreach
  • Media relations and relationship advice
  • Story creation and placement advice

Project Management

From idea to publication, providing all steps of writing support for reports, publications, launches and community engagement.

  • ESG Reports, Annual Reports. Corporate Plans
  • Industry publications
  • Community engagement strategies and team management


Connect with Us

0409 238 944

16/109 Musgrave Rd
Red Hill 4059 QLD

ABN 23 740 574 391

Ideas for collaboration?
I’d love to hear from you.